Comment by cityofdelusion

Agreed. The U.S. market had a very long run of both large expensive and small cheap pickup trucks, and people consistently have bought the big luxury pickups. It is why all the small trucks were axed to begin with. Even back in their prime, I saw many more F-150s than Rangers. Its an easy up-sell as I'm sure any car salesman will say: well for only a few more thousand you get into a full-size, and from there, add some options and its over.