I disagree with the general comment that “any established market” has “only a few entrenched players”. I’d say that most markets provide compelling alternatives. Where they don’t yet, the product is either a commodity, or there is an opportunity for a new business to serve the customer!
But let’s say your point is true. How do those players become entrenched? I’d say it’s from providing great value.
But let’s say your point is true. How do those players become entrenched? I’d say it’s from providing great value.