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Comment by vineyardmike

The boat is constantly rocking though, and it's actually incredible how he's kept the boat afloat and increasingly profitable. You can despise their impact on society, but he's an incredible example of a very successful CEO.

Political investigations, anti-trust, terrible media and brand image. GDPR. DMA. Etc. A literal genocide associated with their product.

The shift from desktop to mobile, and the continued evolution of the distribution channel - eg. the "Anti-tracking" requirement on apple devices.

The shift from text posts to images, to stories, to short-form video. From broadcast to DMs and groups.

The shift from "social" media to celebrity and influencer followings, to a feed entirely algorithmic.

The shift in advertisement formats, the shift across what gets advertised (eg. apps didn't exist at all when Facebook started, now they track ad-click-to-install rates through ML models).

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