>Things don't deserve loyalty. Your company is a "thing".
A country is a thing and loyalty to it is called "patriotism". A sports-team or TV show or band is a thing, loyalty to it is called "fandom". Loyalty to an idea or philosophy is called "being principled" or "idealism". Do you believe that things don't deserve loyalty, such that all of these are errors? Or do these examples not capture the sense of your statement?
A country is a thing and loyalty to it is called "patriotism". A sports-team or TV show or band is a thing, loyalty to it is called "fandom". Loyalty to an idea or philosophy is called "being principled" or "idealism". Do you believe that things don't deserve loyalty, such that all of these are errors? Or do these examples not capture the sense of your statement?