Wrong. It's not about morality (or "main character"), it's about caring for your own and your beloved ones current and future.
Ignorance, apathy and indifference keep the buyers/consumers/followers encouraging the unhealthy yet very "focused and efficient" morons (big and small) to ruin the world for everyone while they accumulate enormous power to further abuse the rest.
__If you buy gold from someone who poisons a river (to extract the gold more "efficiently"), soon your whole forest will suffer from deceases and degradation.__
You may feel tiny and powerless but it's sane and healthy to care for the whole ecosystem and think about aftereffects of everyone's actions.
__If you buy gold from someone who poisons a river (to extract the gold more "efficiently"), soon your whole forest will suffer from deceases and degradation.__
You may feel tiny and powerless but it's sane and healthy to care for the whole ecosystem and think about aftereffects of everyone's actions.