> People are bored, insecure, or just looking for something to latch onto. So we pay more for a label that makes us feel seen. It’s not about taste—it’s about signaling. And cafés know that. They exploit it. Ruthlessly.
This is a poor take on what's actually a rich cultural shift towards variety seeking. What's wrong with that? The author could go to a regular cafe and have the regular coffee they want, but some people want trying new things.
This is a poor take on what's actually a rich cultural shift towards variety seeking. What's wrong with that? The author could go to a regular cafe and have the regular coffee they want, but some people want trying new things.