IMO cynical opinion, if anyone were to create a better tyre, that would save the consumer money, the company would be promptly bought and the product shelved for ever.
However, if someone invented a product that would result in the consumer needing to spend more money on 'safe' tyres or whatever, just watch the legislation and (artificial) public outcry demanding it.
However, if someone invented a product that would result in the consumer needing to spend more money on 'safe' tyres or whatever, just watch the legislation and (artificial) public outcry demanding it.