A recent article made the case against disregarding domain names: while Square used to be SQUAREUP.COM, and Facebook used to be GETDROPBOX.COM, neither is today; both have acquired the bare domain name corresponding to their name and use them exclusively.
The issue here is then, once you make the decision to be "getFOO.COM", the better you do, the more expensive FOO.COM becomes. There is no guarantee the price for the "real" domain name will ever be reasonable. It may instead become intractably expensive.
If you're committed to "getFOO.COM" forever, the strategy works just fine. But when I see people talk about how Facebook used to be "thefacebook.com", I get itchy. How much would you have charged for "facebook.com" 4 years ago?
The issue here is then, once you make the decision to be "getFOO.COM", the better you do, the more expensive FOO.COM becomes. There is no guarantee the price for the "real" domain name will ever be reasonable. It may instead become intractably expensive.
If you're committed to "getFOO.COM" forever, the strategy works just fine. But when I see people talk about how Facebook used to be "thefacebook.com", I get itchy. How much would you have charged for "facebook.com" 4 years ago?