The coda to this fascinating saga is that today - in a post publisher, open distribution marketplace - STEAM, the predominate game distribution gateway, allows anyone to publish just about anything for a $100 deposit and a 30% commission per sale. The predictable end result is that 19,000 new games were uploaded to STEAM last year alone, and over 100,000 titles are available for purchase on the platform.
The predictable result is that unless a studio has a lottery-win statistically equivalent outlier or a $50m marketing budget, a new game is swallowed up by the shear volume of titles. 1 in 5 games on STEAM never even earn back the $100 deposit.
The predictable result is that unless a studio has a lottery-win statistically equivalent outlier or a $50m marketing budget, a new game is swallowed up by the shear volume of titles. 1 in 5 games on STEAM never even earn back the $100 deposit.