I don’t think it works. Search is the perfect place for ads for exactly the reasons you state: people have high intent.
But a majority of chatbot usage is not searching for the solution to a problem. And if he Chatbot is serving the ads when I’m using it for creative writing, reformatting text, having a python function, written, etc, I’m going to be annoyed and switch to a different product.
Search is all about information retrieval. AI is all about task accomplishment. I don’t think ads work well in the latter , perhaps some subset, like the task is really complicated or the AI can tell the user is failing to achieve it. But I don’t think it’s nearly as could have a fit as search.
But a majority of chatbot usage is not searching for the solution to a problem. And if he Chatbot is serving the ads when I’m using it for creative writing, reformatting text, having a python function, written, etc, I’m going to be annoyed and switch to a different product.
Search is all about information retrieval. AI is all about task accomplishment. I don’t think ads work well in the latter , perhaps some subset, like the task is really complicated or the AI can tell the user is failing to achieve it. But I don’t think it’s nearly as could have a fit as search.