>Ideally you'd continue to pay for the subscription but never watch anything.
There's a good planet money episode about the economy of gyms. Many really want members, not users. But members who never used would (eventually) cancel. So some had massage chairs in reception or free pizza slice tuesdays to keep the people who rarely came to work out feeling like they were still using the gym, forgetting it was just for a slice of pizza...
If there's nothing on netflix people will cancel netflix. So you want them to watch a few exclusive shows a year so they feel like they got their money's worth, while not actually costing netflix much.
There's a good planet money episode about the economy of gyms. Many really want members, not users. But members who never used would (eventually) cancel. So some had massage chairs in reception or free pizza slice tuesdays to keep the people who rarely came to work out feeling like they were still using the gym, forgetting it was just for a slice of pizza...
If there's nothing on netflix people will cancel netflix. So you want them to watch a few exclusive shows a year so they feel like they got their money's worth, while not actually costing netflix much.