Comment by fueloil

Esports Insider, once a legitimate esports news site, was quietly acquired by Finixio, a company behind large-scale gambling and parasite SEO schemes. They added gambling content under subfolders like /gambling, /igaming, and /betting, using the site's strong backlink profile to rank for high-value keywords like "online casinos." After getting hit with manual penalties, they kept dodging enforcement by simply shifting content around. This is a clear example of how parasite SEO is slipping through the cracks in Google’s system. Let’s dive in.