A lot of things are happening, this company is just doing a little part of it and that's alright.
China have ambitious plans to carbon neutral by 2050 and the US had plans to... ok maybe the US is a bit stuck for the moment but it seems like at least some states seem to care.
What's important is that people show that investing in environmental-friendly companies is worthwhile. Right now that is not usually the case unless there's some kind of state/government incentive. And no, incentives are not bad since the option of polluting also has a cost, the only difference is that the cost of polluting is a long-term loan that it growing and is already hard to pay off.
China have ambitious plans to carbon neutral by 2050 and the US had plans to... ok maybe the US is a bit stuck for the moment but it seems like at least some states seem to care.
What's important is that people show that investing in environmental-friendly companies is worthwhile. Right now that is not usually the case unless there's some kind of state/government incentive. And no, incentives are not bad since the option of polluting also has a cost, the only difference is that the cost of polluting is a long-term loan that it growing and is already hard to pay off.