The cookie banners aren't worthless. The websites presenting cookie banners either don't know the law, or are engaged in spyware shit. You don't need a cookie banner if you need it to provide a service that the user expects (e.g., saving settings, login).
As an EU citizen, I'm not concerned about your need to observe my behaviour or to prevent ad-click fraud. What I care about is websites sharing my navigation history with Google or the rest of the advertising industry, so yes, I'd like to be informed of it.
Personally, instead of having banners, I'd just ban the practices altogether (e.g., targeted advertising, 3rd party analytics), which would certainly simplify business.
As an EU citizen, I'm not concerned about your need to observe my behaviour or to prevent ad-click fraud. What I care about is websites sharing my navigation history with Google or the rest of the advertising industry, so yes, I'd like to be informed of it.
Personally, instead of having banners, I'd just ban the practices altogether (e.g., targeted advertising, 3rd party analytics), which would certainly simplify business.