My small business produces a niche consumer electronic device. Anyone watching us operate would say that our product is Made in the USA. But the components of our product are sourced and pre-processed all over the world and our COGS just increased significantly due to tariffs.
We now have to raise our prices, but our Made in China competitors have to increase theirs even more. That isn't a net benefit for us, given the product is "nice to have" and does not have an inelastic price.
If my sales drop by 50% and the Chinese competitors drop by 75%, is that winning ? I am still in shock and denial by all this. After 11 years in business, this manufactured/avoidable crisis can't be what ends us.
We now have to raise our prices, but our Made in China competitors have to increase theirs even more. That isn't a net benefit for us, given the product is "nice to have" and does not have an inelastic price.
If my sales drop by 50% and the Chinese competitors drop by 75%, is that winning ? I am still in shock and denial by all this. After 11 years in business, this manufactured/avoidable crisis can't be what ends us.