I am a Content ID publisher - the point of it is, if you sign up with YouTube as a partner, you commit to not upload content that you didn't produce (in so many words).
So in an ideal world, every piece of content from a Partner would be unique and original, and Content ID would work as intended.
The key is - 100% unique and original - it's not original if it's 2 anchors introducing a clip of the Mars landing.
The problem here isn't just YouTube - it's partners that are uploading content that they did not entirely create.
The system only works if people cooperate; if news orgs contribute original content and claim it (and other uploads) everything is ok - the problem is that news orgs are just dumping content on to YouTube without thinking about that.
We accidentally published a movie review to YouTube and CID claimed it, and for the next 3 months I was constantly releasing claims, until I finally unclaimed our own movie review completely to stop the matching.
TL;DR - publishers are very much at fault, as much or more as YouTube is.
So in an ideal world, every piece of content from a Partner would be unique and original, and Content ID would work as intended.
The key is - 100% unique and original - it's not original if it's 2 anchors introducing a clip of the Mars landing.
The problem here isn't just YouTube - it's partners that are uploading content that they did not entirely create.
The system only works if people cooperate; if news orgs contribute original content and claim it (and other uploads) everything is ok - the problem is that news orgs are just dumping content on to YouTube without thinking about that.
We accidentally published a movie review to YouTube and CID claimed it, and for the next 3 months I was constantly releasing claims, until I finally unclaimed our own movie review completely to stop the matching.
TL;DR - publishers are very much at fault, as much or more as YouTube is.