My wife is an opposite of power user and she now uses mostly chatgpt for anything more complex. The ease with fluent sentence search compared to trying to fit those few right terms that google search would understand, not overdo it, avoid over-SEO-ed pages... google search has been gamed for so long it became victim of its own success. It just has momentum but thats waning.
Plus often first results are pure ads, fuck that and fuck them. Maybe LLMs will one be gamed similarly, then we move to something else but right now its night and day even for common folks. Who cares knows it.
Just recent case - we were looking for a robot vacuum cleaner. Spent an hour battling shitty seoed crap sites in google search like nytimes with their paid very selective biased reviews, went over quite a few reliable ones, user reviews etc and came to my wife with list of preference vs cost vs reliability vs other aspects. She puts a short sentence in chatgpt and its the same freakin' list, in 20s.
Plus often first results are pure ads, fuck that and fuck them. Maybe LLMs will one be gamed similarly, then we move to something else but right now its night and day even for common folks. Who cares knows it.
Just recent case - we were looking for a robot vacuum cleaner. Spent an hour battling shitty seoed crap sites in google search like nytimes with their paid very selective biased reviews, went over quite a few reliable ones, user reviews etc and came to my wife with list of preference vs cost vs reliability vs other aspects. She puts a short sentence in chatgpt and its the same freakin' list, in 20s.