Comment by MPSFounder

The iphone has lacked innovation under Cook. Last 3 iterations (since 13) have been virtually identical. Also, the failure of Apple Intelligence (oversold promise) has seriously hurt the brand. I am an avid iphone user, and will likely continue to be for the next 3 years. But innovation is suffering. Anecdotally, the least talented ML engineers are currently at Apple (the best engineers I know in the field are at Google and OpenAI). I don't expect Apple to be innovating much in that regard, given a lack of talent (just look at Siri for instance).