Have a friend high up at one of the “Big 3” in this space.
The entire business model is predicated on injecting themselves as the last click for attribution even when they weren’t remotely responsible for the conversion. Cool business, but can’t keep going on forever without someone catching on.
The entire business model is predicated on injecting themselves as the last click for attribution even when they weren’t remotely responsible for the conversion. Cool business, but can’t keep going on forever without someone catching on.