Marketing is about getting the word out.
Think about ads and blog posts.That just sounds like advertising & PR. There is a lot more to marketing. To crib the definition from Wikipedia (which sounds pretty close to the one I learned):
Marketing is "the activity, set of institutions, and
processes for creating, communicating, delivering, and
exchanging offerings that have value for customers,
clients, partners, and society at large."[1]
From the same page, another way of looking at it is:
Marketing is used to identify the customer, satisfy the
customer, and keep the customer.
"Getting the word out" is important, yes, but that's not all there is to marketing.
[1]: http://en.wikipedia.org/wiki/Marketing
That just sounds like advertising & PR. There is a lot more to marketing. To crib the definition from Wikipedia (which sounds pretty close to the one I learned):
From the same page, another way of looking at it is: "Getting the word out" is important, yes, but that's not all there is to marketing.[1]: http://en.wikipedia.org/wiki/Marketing