Comment by janetmissed

There was a pretty great article a few years ago about the downfall of 23andMe (I think it was in The Atlantic), but basically they ran through all of their potential customers within a few years. It turns out that when your entire business is sequencing someone’s dna it’s hard to get repeat customers. They tried to pivot to a subscription model where they would give health advice based on your genetic sequence, but it turns out that most health information you can glean from a dna is suspect at best and next to useless most of the time.