EU is still surprisingly naive and open for business.
After TikTok getting banned(postponed for now) in US for national security reasons, and after US cutting military support and intelligence in Ukraine I was expecting for things to start rolling by now.
They already start doing things on the military side of things with restricting the military equipment purchases to EU only with exceptions granted on the basis that foreign supplier should NOT have a way to shut down equipment use(be it a Killswitch, political pressure or supply chain control).
If USA decides to side with Russia on the invasion of Europe or maybe just annexing Greenland, they can shut down EU telecommunications or air propaganda messaging over Apple/Google devices or platforms and other social media platforms.
What worked for Russia and China was to restrict their markets and guarantee opportunities for homegrown alternatives.
I still expect for EU and pretty much all the world to end up doing this. I'm not enjoying it, I don't want things to go this way but no way that EU can afford giving full communications control to a hostile country.
Tough times ahead, this DMA stuff was the right approach last year. Sometime in the next 4 year a private company will be used to do something acutely military or political to EU like they did in Ukraine and enough people will panic and a similar response will be generated.
IMHO Apple will be served better if they play ball and make themselves useless for public warfare purposes and ensure continued access to EU market even if it means potential losses on services revenue. This will give them opportunity to say that you can just use EU services and keep buying the iPhones.
After TikTok getting banned(postponed for now) in US for national security reasons, and after US cutting military support and intelligence in Ukraine I was expecting for things to start rolling by now.
They already start doing things on the military side of things with restricting the military equipment purchases to EU only with exceptions granted on the basis that foreign supplier should NOT have a way to shut down equipment use(be it a Killswitch, political pressure or supply chain control).
If USA decides to side with Russia on the invasion of Europe or maybe just annexing Greenland, they can shut down EU telecommunications or air propaganda messaging over Apple/Google devices or platforms and other social media platforms.
What worked for Russia and China was to restrict their markets and guarantee opportunities for homegrown alternatives.
I still expect for EU and pretty much all the world to end up doing this. I'm not enjoying it, I don't want things to go this way but no way that EU can afford giving full communications control to a hostile country.
Tough times ahead, this DMA stuff was the right approach last year. Sometime in the next 4 year a private company will be used to do something acutely military or political to EU like they did in Ukraine and enough people will panic and a similar response will be generated.
IMHO Apple will be served better if they play ball and make themselves useless for public warfare purposes and ensure continued access to EU market even if it means potential losses on services revenue. This will give them opportunity to say that you can just use EU services and keep buying the iPhones.