I wonder how they can write with a straight face this:
> we’re pioneering a way to make iron that’s cleaner, more cost-effective, and American-made.
when the very next sentence is
> Our near-term focus remains coming down the bio-oil production cost curve, making affordable and high-quality carbon removals.
So that "more cost-effective" part in the first sentence is contingent on their huge assumption that they'll be able to "come down the production cost curve" of bio-oil. But then we can make everything more cost-effective in America, if only we come down the cost curve of this and that.
> we’re pioneering a way to make iron that’s cleaner, more cost-effective, and American-made.
when the very next sentence is
> Our near-term focus remains coming down the bio-oil production cost curve, making affordable and high-quality carbon removals.
So that "more cost-effective" part in the first sentence is contingent on their huge assumption that they'll be able to "come down the production cost curve" of bio-oil. But then we can make everything more cost-effective in America, if only we come down the cost curve of this and that.