So they are missing a lot. And this is the core of the problem. Emotions are practical. They are a part of human experience. You cannot approach design process as a framework documentation or recipe. Moving with current trends of double diamonds or whatever tools are fashionable. You have to be a generalist first and tap not only to the tech stack or quantitive approach, but also into a psychology and culture.
>Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products.
>Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products.
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