This audience is definitely more up on tech - I've been surprised how often folks I talk to have never heard of UPS's!
We know we're not the first people to think of automatic plug in backup :) Aspirationally, we aim to do to the UPS what the Powerwall did to the lead acid battery bank -- Bring it into the 21st century, level up to better technology, add software intelligence so it's not sitting idle 99% of the time, and improve the design and usability to make it a more exciting and valuable product for more homes
We know we're not the first people to think of automatic plug in backup :) Aspirationally, we aim to do to the UPS what the Powerwall did to the lead acid battery bank -- Bring it into the 21st century, level up to better technology, add software intelligence so it's not sitting idle 99% of the time, and improve the design and usability to make it a more exciting and valuable product for more homes