Elon’s antics certainly haven’t helped things, but the real story is legitimate alternatives finally entering the market from multiple OEMs (especially BYD) and Tesla’s absolute face plant on model development.
A large portion of Tesla’s sales were driven by a lack of decent alternatives if you wanted a BEV. Today that’s no longer the case, especially in Europe and China.
And instead of pushing for a new small Model 2 with global appeal, they launched Cybertruck and Cybercab. Meanwhile Model S and X are just plain old. This is becoming a case study in 1) squandering a market lead, and 2) the danger of making devil’s bargains with China.
A large portion of Tesla’s sales were driven by a lack of decent alternatives if you wanted a BEV. Today that’s no longer the case, especially in Europe and China.
And instead of pushing for a new small Model 2 with global appeal, they launched Cybertruck and Cybercab. Meanwhile Model S and X are just plain old. This is becoming a case study in 1) squandering a market lead, and 2) the danger of making devil’s bargains with China.