The cost of coffee beans in a standard espresso drink is ~25 cents, and that's if you are brewing ultra high-end $15-20/lbs beans. Raising the price of the beans by 15% or 30% or even 50% isn't going to make all that much difference to margins when the end product retails for $4-6 or more.
The coffee shop business is only tangentially related to coffee. Whether you will be successful or not depends more on location, labor, branding, interior decor, music, bakery, food, upsells..
The coffee shop business is only tangentially related to coffee. Whether you will be successful or not depends more on location, labor, branding, interior decor, music, bakery, food, upsells..