MS and Apple aren't companies who sell ads. MS and Apple are companies who sell tech products. Everyone analogizing the current situation with Google to Microsoft in 1999 is missing the core of the facts here. The Apple/Epic Games antitrust suits are much more similar to MS in 1999, but Google's antitrust issues are very different.
Google's product isn't its software, it's the attention of its users. Having this large and this dominant of a software/data platform attached to a company that sells attention is anti-competitive in the attention market.
Google's product isn't its software, it's the attention of its users. Having this large and this dominant of a software/data platform attached to a company that sells attention is anti-competitive in the attention market.