Comment by javajosh

What better way to "own the libs" than to openly transgress against sacrosanct values? There is a certain power when you demonstrate that shame, consistency, or principle has no hold on you. To avoid the internal backstabbing this would entail, you also need to convince the audience that it's all a kind of kayfabe, make-believe, and that you really ARE principled and trustworthy with your people, or for some short period of time to achieve a goal. It's foolish, but the world is full of foolish people believing simply because it feels good. Reality has no place in this calculus. This is NOT a partisan problem.