Webapps, and the generation of people who built them (who very likely grew up in the era of desktop apps with activation keys), killed the conversation off. You share your identity with the webapp provider to get access to all but the simplest apps, and there's a tiered access model going from freemium to premium. In particular, freemium attempts to remove that "I just need it for one quick thing" friction.
That said, the reasons for piracy remain the same: friction and price. It goes both ways really. People pay for 365 because free Office suites dont quite do what they want and that introduces friction. People pirate Photoshop because its outrageously expensive relative to the value that it provides to the pirating user.
Webapps, and the generation of people who built them (who very likely grew up in the era of desktop apps with activation keys), killed the conversation off. You share your identity with the webapp provider to get access to all but the simplest apps, and there's a tiered access model going from freemium to premium. In particular, freemium attempts to remove that "I just need it for one quick thing" friction.
That said, the reasons for piracy remain the same: friction and price. It goes both ways really. People pay for 365 because free Office suites dont quite do what they want and that introduces friction. People pirate Photoshop because its outrageously expensive relative to the value that it provides to the pirating user.