As someone who considered applying to PostHog but never to Google (even though Google recruiters reached out to me, while PostHog’s did not), I can explain why they attract applicants.
First, in several countries, working at Google won’t make you rich—they don’t always offer the highest salaries in the region. You’ll have a comfortable life, but you’ll still need to work for the rest of your career. Second, Google is not a remote-first company, which is a dealbreaker for some.
My (perhaps flawed) reasoning was that, in its early days, PostHog was a very small company with a great product that people genuinely enjoyed using. If you received stock options, the potential for a big financial upside seemed high. Plus, working at a small company is simply more exciting—your contributions actually make a difference.
First, in several countries, working at Google won’t make you rich—they don’t always offer the highest salaries in the region. You’ll have a comfortable life, but you’ll still need to work for the rest of your career. Second, Google is not a remote-first company, which is a dealbreaker for some.
My (perhaps flawed) reasoning was that, in its early days, PostHog was a very small company with a great product that people genuinely enjoyed using. If you received stock options, the potential for a big financial upside seemed high. Plus, working at a small company is simply more exciting—your contributions actually make a difference.