Comment by trylfthsk

Is it worth the effort for any individual poster though? The unreachable segment (read only, doesn't comment) which already makes up the vast majority of audience is practically un-engageable. Among commenters, there's the blend of low-effort 'this'-type posts, soliloquizers (though possible therapeutic for the poster), and lizardman-constant/flame type reactions. It seems that in most venues, the effort to read through all comments and find anything valuable to engage with has a low social ROI.