Also when scaling tech/platforms this is a big factor in how many people can actually pay.
Every scaled up platforms then gets trapped into collecting/selling personal data and flooding the field with Ads (and obviously in these ad auctions the 10% can outbid the majority so Ad prices keep rising).
Every scaled up platforms then gets trapped into collecting/selling personal data and flooding the field with Ads (and obviously in these ad auctions the 10% can outbid the majority so Ad prices keep rising).