There is an argument to be made that price-sensitive customers are a neglected market. Granted, marketing to them is very different - they're prone to being scooped if someone comes by willing to sell your same product to them at a loss (hi, Amazon and Walmart) - but there are a lot more of them and you're not fighting every startup on the planet for the same handful of clients.
Business have made a killing in China and India for a reason, after all.
Business have made a killing in China and India for a reason, after all.