The web went the way it went because ultimately centralization wins both in terms economics and discoverability. You host your blog (or rather "blog") on Facebook for free and get a chance to be discovered by strangers, for better or worse.
Not saying it's necessarily a good thing, because now you are at a mercy of corporate censorship that isn't even required to abide by the users' constitutional rights and freedoms. They can limit your speech in any way they like and it's what they do: their platform, their rules.
On the other hand, without centralization the web is expensive and not very discoverable. Your standalone web site is like a cactus in the middle of a vast desert nobody cares about, in fact now at a mercy of Google's indexing policies.
There is no bottom line here. It's all about economy and capitalism, which seem to always win.
The web went the way it went because ultimately centralization wins both in terms economics and discoverability. You host your blog (or rather "blog") on Facebook for free and get a chance to be discovered by strangers, for better or worse.
Not saying it's necessarily a good thing, because now you are at a mercy of corporate censorship that isn't even required to abide by the users' constitutional rights and freedoms. They can limit your speech in any way they like and it's what they do: their platform, their rules.
On the other hand, without centralization the web is expensive and not very discoverable. Your standalone web site is like a cactus in the middle of a vast desert nobody cares about, in fact now at a mercy of Google's indexing policies.
There is no bottom line here. It's all about economy and capitalism, which seem to always win.