Comment by kjw

Completely agree with you re: Bloomberg's somewhat shady history of reporting. However, in this case, the article is citing a research note written by TD Cowen equity research analysts.

For example, here's another article from MarketWatch citing this same research note -- https://www.marketwatch.com/story/the-research-note-thats-ra...

Leads me to lend more credence to the news even though OP is linking Bloomberg.