> And at the bakery chain Greggs, you can collect loyalty “stamps” for free food and drink and get “exclusive app-only gifts”. You currently get a free hot drink just for downloading the app.
> McDonald’s is running a high-profile promotion called Deal Drop, where it offers items at “bargain” prices, such as a classic Big Mac for £1.49 (normally £4.99) and a children’s Happy Meal for £1.99 (normally £3.59) – but all of the discounts are available exclusively with the company’s app.
The article paints a painstakingly detailed photo of the UK's app culture, but fails to explain exactly why app users are entitled to such discounts. What exactly is McDonald's doing with your data that is worth a whopping £3.50 Big Mac discount, and more?? Why is the app so important?? I have never found an article that does more than scratch the surface on this topic. Any suggestions?
> McDonald’s is running a high-profile promotion called Deal Drop, where it offers items at “bargain” prices, such as a classic Big Mac for £1.49 (normally £4.99) and a children’s Happy Meal for £1.99 (normally £3.59) – but all of the discounts are available exclusively with the company’s app.
The article paints a painstakingly detailed photo of the UK's app culture, but fails to explain exactly why app users are entitled to such discounts. What exactly is McDonald's doing with your data that is worth a whopping £3.50 Big Mac discount, and more?? Why is the app so important?? I have never found an article that does more than scratch the surface on this topic. Any suggestions?