We've historically had waaay more engineers than marketers on twitter's growth team. We look at growth less as marketing and more about optimizing (through ux, design, experiment, machine-learning, analytics, etc) all of our possible distribution channels with respect to a set of core metrics.
We lean towards teaching good generalist programmers how to do "growth," which actually doesn't feel much like marketing in day-to-day practice.
We lean towards teaching good generalist programmers how to do "growth," which actually doesn't feel much like marketing in day-to-day practice.