Makes sense. They want customers to browse using the Netflix app where they can promote their own content. If customers get in the habit of browsing in Apple TV, Apple can promote their own shows and eventually cut Netflix out.
Same reason when you open Netflix it shows new recommendations first, with the option to continue in-progress shows below. Most users will choose the latter, but they don't put it first because it hurts product metrics.
Same reason when you open Netflix it shows new recommendations first, with the option to continue in-progress shows below. Most users will choose the latter, but they don't put it first because it hurts product metrics.