I always am skeptical about this idea that "great marketers make great products". I mean of course marketing is important to sell stuff, and of course people want to think that they have a major contribution into the success of their company, but...
Take the iPhone. My first iPhone was a 3G. I did not buy it because Steve Jobs convinced me: I bought it because a friend had one, I tried it and it was actually pretty cool. I had tried a PDA before, and did not feel like buying one. No storytelling there, just a product that was a better fit at a better time.
Take the iPhone. My first iPhone was a 3G. I did not buy it because Steve Jobs convinced me: I bought it because a friend had one, I tried it and it was actually pretty cool. I had tried a PDA before, and did not feel like buying one. No storytelling there, just a product that was a better fit at a better time.