A lot of this was down to the huge sales of the Model Y in Europe in the past year or two with subsidized loans at rock bottom rates. The lowest I saw was 0%. Obviously today that's no longer the case. Also the MY is due to be replaced so a lot of would be Tesla buyers are holding off. But I don't doubt that some part, perhaps even a large part, of this is down to personality.
So it'll be interesting to see what happens when the new Model Y is launched and how much they retake of this lost market share. My guess is, some, but not nearly all of it. People held their noses and bought the Tesla when they were at a huge (interest rate) discount. Tesla obviously can't give people long sub 1% loans and make a profit in 2025.
For me personally (in Europe, looking for a new EV this year) I'd be happy to pay more north of a $10k premium to not have the car that says Tesla on it.
So it'll be interesting to see what happens when the new Model Y is launched and how much they retake of this lost market share. My guess is, some, but not nearly all of it. People held their noses and bought the Tesla when they were at a huge (interest rate) discount. Tesla obviously can't give people long sub 1% loans and make a profit in 2025.
For me personally (in Europe, looking for a new EV this year) I'd be happy to pay more north of a $10k premium to not have the car that says Tesla on it.