Oh, hi, creator of the SmartKnob (mentioned in the article) here - I'm continually blown away by how much UX discussion it has generated over the years!
One of the things I regret a bit about the prototype and demo I originally shared is that I used a press action and the screen as a modal/menu interface. The screen makes for a snazzy demo video, and works great for interfaces where you have the user's full attention (like a smart home control panel) but I think there's a lot more potential for just the haptics, paired with other dedicated buttons to switch to specific (i.e. not a menu of) modes, like this later demo I built using the haptic feedback for a video timeline jog tool: https://youtu.be/J9192DfZplk
One of the things I regret a bit about the prototype and demo I originally shared is that I used a press action and the screen as a modal/menu interface. The screen makes for a snazzy demo video, and works great for interfaces where you have the user's full attention (like a smart home control panel) but I think there's a lot more potential for just the haptics, paired with other dedicated buttons to switch to specific (i.e. not a menu of) modes, like this later demo I built using the haptic feedback for a video timeline jog tool: https://youtu.be/J9192DfZplk