Over a decade, I've learnt to blog as if no one will ever read my blog posts. With social referral traffic now completely dead, the only traffic I get to my blog is when my posts appear on Hacker News (https://news.ycombinator.com/from?site=minimaxir.com), and even that is going down year-over-year.
However, the process of writing a blog post forces me to invent new workflows and is in itself very educational, so it's not a waste of time or a mistake even if no one reads it.
However, the process of writing a blog post forces me to invent new workflows and is in itself very educational, so it's not a waste of time or a mistake even if no one reads it.