I like the TV analogy, it's perhaps more apt. Surely the point of any TV network is to show ads based on their viewers interests? Just FB is able to be much more targeted (at the same time they also have to compete with the huge over-supply of online display-ads, are my eyeballs worth more on facebook.com vs. joes-blog.com? I don't think so, which is the major issue with their current monetization strategy (EDIT: and they haven't shown that their targeting is significantly better than Google Adwords as of yet)).
I am confident though that they will find a way to make FB a seriously viable business. The list of things I use FB for is just so long, I don't see how they couldn't find at least one v. profitable workflow to tap into (organising a night out, checking-in on the night out, posting photos the next day, etc.).
I am confident though that they will find a way to make FB a seriously viable business. The list of things I use FB for is just so long, I don't see how they couldn't find at least one v. profitable workflow to tap into (organising a night out, checking-in on the night out, posting photos the next day, etc.).