Sincere question -- how do you programatically create 900 pages that aren't crap? I often advise the multiple, targeted landing page strategy, but I've always considered the best performance to be carefully considered pages with crisp copy that should at least be reasonably performant, and then test the hell out of those pages to try and boost them.
I've seen the programatically generated 'query-catcher' pages that the big boys use and have always dismissed them as effective (because they don't work on me). Am I completely missing the boat somewhere or is there some intersection I've yet to discover?
I've seen the programatically generated 'query-catcher' pages that the big boys use and have always dismissed them as effective (because they don't work on me). Am I completely missing the boat somewhere or is there some intersection I've yet to discover?