My take is that they’re not necessarily harmful in and of themselves, but it’s absolutely harmful to think that this is the way to grow and get traction. It’s not a repeatable approach and it’s likely to pump some top of funnel metrics temporarily without having meaningful impact to the bottom line.
This can be very distracting if you’re pursuing it intentionally and treating ‘going viral’ as a prerequisite to success.
This can be very distracting if you’re pursuing it intentionally and treating ‘going viral’ as a prerequisite to success.