No he is right, hardware manufacturers treat software as a line item and just part of the BOM. Typically just contracted out (although some are trying to change that) Thats why its typically mediocre from companies outside of SV.
You need a software first agile mentality from the leadership of the company on downwards and these legacy companies just dont have it.
You need a software first agile mentality from the leadership of the company on downwards and these legacy companies just dont have it.