Because Microsoft just pissed away their biggest brand after Windows and maybe Microsoft. Brand recognition holds value, a lot of value.
Imagine Pepsi deciding that they are done with Pepsi Max, arguably their biggest brand, after Pepsi itself, and decides that it's now Pepsi Cake. Just kill of all references to their biggest brand. That wouldn't go down well and Microsoft is only getting away with it because pretty much everyone who needs it already have their subscription.
Imagine Pepsi deciding that they are done with Pepsi Max, arguably their biggest brand, after Pepsi itself, and decides that it's now Pepsi Cake. Just kill of all references to their biggest brand. That wouldn't go down well and Microsoft is only getting away with it because pretty much everyone who needs it already have their subscription.