Comment by maxmorlocke

We review the web presence of a business as our core product offering for payment processors, etc. as they look to onboard ecomm merchants. This (and techniques like it) make a great way to find scummy actors and have a proveable piece of evidence as opposed to a 'yea, this looks off' or 'this doesn't fit the profile of what an established business looks like'. We leverage a lot of subtle signals like this.