The law has ridiculous overreach, that's true. And we haven't seen what international enforcement of it looks like yet. But to deal with the facts as they are now, the law states that it applies if you have UK users, and that the personal liability for officers of the company can be up to £18M... The overreach continues because it also covers "harmful but not illegal" content.
The app publishing didn't exclude the UK, it probably should.
The app publishing didn't exclude the UK, it probably should.